Where It All Started
A full-time Corporate Lawyer, Eesha Bhatia- the heart and soul of Myra Veda, left her promising law career, to focus full-time on her life’s passion- creating a beauty brand that would change the way people perceive natural beauty and perhaps completely shift the boundaries of Consumerism, especially in India.
She strongly believes that consumers should have the opportunity to make an informed choice!
From the age of 6, Eesha has been inclined towards the idea of making inherent personal care products. Growing up, seeing her mother and grand-mother make homemade products for personal hygiene and beautification, the idea of naturally enhancing beauty was entrenched in her mind ever since. By the age of 11, curiosity took the better of her and she started researching various ingredients used in making commercial personal care products.
Very soon, she started to understand things better, and after witnessing a series of cancer-causing deaths in her own family, her inquisitiveness got her thinking of what could possibly go wrong, despite these family members following a very healthy lifestyle.
Her thirst for knowledge grew and her quest to fathom her curiosity began! Thereafter, every summer vacation was filled with elaborate research and excessive reading.
All her research narrowed down to a scientifically approved conclusion - one of the major reasons for the development of carcinogens could be the chemicals that people are exposed to on a daily basis.
These chemicals get absorbed into our bodies and accumulate into our system causing long-term damage to our health and well-being.
Succeeding, she went on to create Myra Veda exclusively for herself and her loved ones. She didn’t have the slightest idea that with just word of mouth, her brand would create it’s global demand.
“Your skin is the largest organ of your body, so please be wise about what you put on it!” – Eesha Bhatia