
Love it, or it’s on us.
Here’s why we know you will.

Paraben free
Paraben-free cosmetics, made with natural ingredients for a healthy and safe beauty routine.
Sulphate free
Sulphate-free cosmetics, formulated without harsh chemicals for gentle, nourishing skin care.
Mineral oil free
Made without the use of mineral oil, for healthy, radiant skin.
No harmful chemicals
Experience the benefits of chemical-free cosmetics, made with safe and natural ingredients for a healthy beauty routine.Our Cosmetics Make a Splash in the Media
"Every bottle is quality-tested to the
Nth degree."

"One of the most effective
at skin nourishment."

"This stuff definitely works."

" Designed to take the
guesswork out of skin care."

You're more than
a skin type.
No more putting your skin into a one-size-fits- all box. We redesigned the mass skincare model to put you at the center of it.
Our personalized approach identifies your unique needs through an online skin assessment, pairs you with a made-for-you serum, and empowers you with the tools to build your best routine each month.

Re Discover Hyderation
Smooth & nourished skin for up to 16 hours for the Go Getter in you!
₹1099
Try NowCustomer Favorites
Our bestsellers are the must-have products that our customers can't get enough of! These fan favorites have consistently high ratings and reviews, and are proven to deliver amazing results.